Steve Krupp

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Button 241: The Shmoo from Li'l Abner (Al Capp)


Button 241: The Shmoo from Li'l Abner (Al Capp)
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    241. The Shmoo from Li'l Abner (2002).

    The lovable Shmoo was a boon to mankind, or so it seemed when Li'l Abner discovered the Valley of the Shmoon in an unforgettable 1948 sequence. A Shmoo not only laid eggs and bottled grade A milk, it so loved mankind that it would drop dead at your feet and turn into a sizzling steak if you looked at it hungrily. Its eyes made perfect buttons, its skin was fine leather and even its whiskers made excellent toothpicks. And Shmoos reproduced faster than rabbits. With a Shmoo a family could be self-reliant. And that was the problem.

    American business ---and society--- began to grind to halt as Shmoos spread from Dogpatch across the country. The U.S. government was forced to kill every single Shmoo (using Shmooicide Squads) in order to save humanity! But their tragic ending in the comic strip didn't stop Americans from embracing the Shmoo. It became an overnight merchandising sensation. Unlike today's media-driven merchandising with millions of dollars of advertising, the Shmoo phenomenon was driven only by a few weeks of continuity in Al Capp's popular Li'l Abner newspaper strip.

    See Li'l Abner Meets the Shmoo (Volume 14 from Kitchen Sink's series) for the complete origin story plus articles and pictures describing the countless toys and media attention, available from this web store. We also have Shmoo postcards and Shmoo Pins. See also our Shmoo Facts Sheetfor some amazing statistics about this character's popularity.

    Kitchen Sink Press published twenty-seven 12" x 9" volumes of Li'l Abner Dailies, many of which are still available in this web store. This is the 6th of 7 Li'l Abner buttons created by DKAA, the agency which represents Capp Enterprises, Inc. It is intended for promotional purposes only but, while supplies last, you can acquire this advertising item for $2.50.

    1.25 inch diameter

    One note, for serious button collectors, you may want to read the KSP BUTTON TEXT which explains the numbering systems for identifying the various buttons produced over the last 30 years, or see the COMPLETE KSP BUTTON LIST. The list is VERY long, so be patient while it loads.


    << Previous Product                      Next Product >>

    Button 241: The Shmoo from Li'l Abner (Al Capp)

    241. The Shmoo from Li'l Abner (2002).

    The lovable Shmoo was a boon to mankind, or so it seemed when Li'l Abner discovered the Valley of the Shmoon in an unforgettable 1948 sequence. A Shmoo not only laid eggs and bottled grade A milk, it so loved mankind that it would drop dead at your feet and turn into a sizzling steak if you looked at it hungrily. Its eyes made perfect buttons, its skin was fine leather and even its whiskers made excellent toothpicks. And Shmoos reproduced faster than rabbits. With a Shmoo a family could be self-reliant. And that was the problem.

    American business ---and society--- began to grind to halt as Shmoos spread from Dogpatch across the country. The U.S. government was forced to kill every single Shmoo (using Shmooicide Squads) in order to save humanity! But their tragic ending in the comic strip didn't stop Americans from embracing the Shmoo. It became an overnight merchandising sensation. Unlike today's media-driven merchandising with millions of dollars of advertising, the Shmoo phenomenon was driven only by a few weeks of continuity in Al Capp's popular Li'l Abner newspaper strip.

    See Li'l Abner Meets the Shmoo (Volume 14 from Kitchen Sink's series) for the complete origin story plus articles and pictures describing the countless toys and media attention, available from this web store. We also have Shmoo postcards and Shmoo Pins. See also our Shmoo Facts Sheetfor some amazing statistics about this character's popularity.

    Kitchen Sink Press published twenty-seven 12" x 9" volumes of Li'l Abner Dailies, many of which are still available in this web store. This is the 6th of 7 Li'l Abner buttons created by DKAA, the agency which represents Capp Enterprises, Inc. It is intended for promotional purposes only but, while supplies last, you can acquire this advertising item for $2.50.

    1.25 inch diameter

    One note, for serious button collectors, you may want to read the KSP BUTTON TEXT which explains the numbering systems for identifying the various buttons produced over the last 30 years, or see the COMPLETE KSP BUTTON LIST. The list is VERY long, so be patient while it loads.

    $2.50